I don’t use any digital post processing tools in my photographic work, no, by digital tools I’m talking about my website – yes, this website I’m currently writing this blog on.
Of course it’s a key part of my overall presentational strategy as an artist. Somewhere to present what I choose to show to the world – or at least that small part of the world who has a look. And of course I encourage that, the looking that is, through more digital means – social media tools, particularly my active Twitter and Facebook accounts but also through loads of other sites and applications – it’s a long list.
Even so of course this particular target audience for my work is already segmented, notably by whether of not you’re an internet and social media user.
However it has another more practice-based use for me as an artist. It has forced me to think carefully about my artist statement (more on that here) and to ensure it’s always up to date.
Most excitingly though, preparing the portfolio section meant I had to carefully pick through and decide on what I wanted to present from over 6000 images. All sorts of reflection ensued. Who am I as an artist? How do I organise and categorise my work? What do I call it? How do I describe it?
But that’s not all. Of course I make new work all the time. And the portfolio set up I have in place allows me to upload and change what I present at will, in a matter of minutes. I can direct an audience to a particular piece or type of work. I can have private galleries of work in progress for select viewers only. I can change the emphasis as my practice changes.
I haven’t even mentioned the blog embedded in my website yet – that’s in another blog post (of course!)
So it really is a tool. An artist tool I use for planning, articulating, organising, reflecting, presenting, updating…





































































